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FORTIFY shampoo bar

FORTIFY shampoo bar

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Does your hair need extra nourishment and moisture? Are your strands dry and in need of support? Well, no worries - we’ve got you covered. This shampoo bar will be gentle on damaged or depleted hair, and helps to moisturize dry hair using natural oils, butters, extracts, and conditioners. 

This bar is formulated to be extra mild, using only gentle, plant-based cleansers. From there, we start adding in all the goodies! We use rich cocoa butter, castor seed oil, and neem oil for conditioning and shine. We use soothing oat protein and burdock root extract to gently replenish depleted strands. We throw in a nice handful of naturally derived provitamins and plant-based conditioners. Finally, we use a supportive herbal blend of frankincense, rosemary, and tea tree essential oils.

Shampoo Type: replenishing, conditioning shampoo

Hair Type: dry, damaged

To Use: For especially dry hair, use FORTIFY whenever you'd normally use shampoo. For other hair types, use once a week for extra moisture. We recommend that you rub the shampoo bar through your hands until it bubbles, then work the lather through hair and rinse. You may gently lather directly onto hair if desired, however, please keep in mind these bars are very concentrated, and a little bit of bubbles goes a long way! If you have really dry hair, you might want to follow up with a favorite conditioner, if desired. Store away from water so you get tons of washes!

Size: 4 oz

Ingredients: Plant Derived Surfactants (Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine), Sodium Lactate,  Behentrimonium Methosulfate*, Cetyl Alcohol**, Cocoa Butter, Castor Seed Oil, Neem Oil, Panthenol, Burdock Root Extract, Hydrolyzed Oat Protein, Essential Oil Blend*** (Tea Tree, Frankincense, Rosemary), Mica, Preservative**** (Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate).

Packaging: Wrapped in 100% recycled paper

*Behentrimonium methosulfate (or BTMS) is NOT a sulfate - it is a methosulfate, which is much different. This ingredient is not a cleanser or a surfactant, but a conditioning agent that  helps with hair softness and reduces static.

** Cetyl alcohol is nothing like ethanol or an ethyl alcohol - it is a fatty acid derived from coconut that is an emollient and an emulsifier. Used in combination with behentrimonium methosulfate, it works as a conditioner.

***All essential oil blends are used at less than 1% (total) concentration to avoid unnecessary irritation to the skin - because let’s face it, you’re probably gonna get some shampoo on your face.

**** Your shampoo bar is plant-based, and it gets wet all the time - that’s the perfect formula for bacterial growth! So, we use broad spectrum preservatives to prevent the growth of bacteria and mold. Our preservatives are used at rates of 0.5% or lower, and contain no parabens.

Paraben Free - Sulfate Free - Phthalate Free - Silicone Free - Soap Free - Cruelty Free
Manufactured by Belham & Co., Brunswick, GA 31525